I began my career as a commercial photographer over 20 years ago. Since then, I have evolved into a multifaceted professional with expertise in creative direction, brand governance, project management, and innovative technology development.
After spending a decade in London, I returned to Sydney in 2017, using my international experience to assist local businesses in planning for the future of their creative and production strategies.
Today, I am proud to have worked with a diverse range of clients, including both local and global brands. My portfolio features industry leaders such as Tefal, Nike, DeWalt, Black+Decker, Derwent, Argos, John Lewis, Zyliss, Coca-Cola, New Look, House of Fraser, Jamie Oliver, Cole and Mason, Homebase, EasyJet, Jetstar Asia, Jones Lang LaSalle, Freedom, The Iconic, The Australian Bamboo Society, and Black Velvet Cakes.
The COVID-19 pandemic provided a unique opportunity for me to pivot into creative brand consulting. I have successfully guided brands in redefining their value propositions for greater engagement during uncertain times. Additionally, I have assisted teams in enhancing their marketing operations through digital transformation, leading to improved efficiency and return on investment.
My passion for food inspires my creativity. In 2017, I trained as a chef at Leiths Cooking School in London. After returning to Sydney, I launched the Big Table Supper Club, an initiative designed to bring the community together through immersive and surprise dining experiences. You can follow my ongoing culinary journey on Instagram at @thecookingquokka.
Catherine Dorsen